It's all about the prints
Posted on 07 January 2018
Prints, prints, prints. Although we're using a lot of plain fabrics and embellishments on Wolf & Whistle now, we remain true to our fave animal and tropical prints every season!
Demi Rose Mawby wears our Sadie Leopard Print Bikini.
As a brand we have become more conscious of environmental issues, and using digital print (as opposed to traditional screen printing) is one of the small ways we are trying to make a difference.
1) Digital printing uses less water (estimated 95% less) than screen printing. Screen print uses a lot of water for screen prep, printing and clean up. Digital print doesn't need this.
2) The amount of ink used is a lot less. Think you're printing from your computer rather than spreading ink all over the place!
3) Digital printing has no minimums. We can print exactly the amount of fabric we need without having left over ends of rolls. Less wastage, less to landfill.
Here's a sneak peek of two of our swim prints, arriving this summer!